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Not simply an
experiential trip, the press
trip within the framework of
the Lao Cai International
Tourism Fair 2025 has become
a bridge connecting the
media and the tourism
industry. The press trip is
a “golden” opportunity for
Lao Cai’s typical tourism
products to be more widely
communicated on the
Vietnamese and international
tourism map.
Private Sapa tours
Participating in the
presstrip within the
framework of the Lao Cai
International Tourism Fair
2025, Vu Mai - reporter of
Vietnam Travel Magazine said
that this was the second
time she set foot in Sapa.
During this trip, she had
many good impressions of the
people, landscapes and local
tourism services. Since the
beginning of the journey,
Mai has continuously
recorded videos and taken
photos at the destinations
and could not hide her
surprise and delight at the
dramatic changes of the Sapa
National Tourist Area.
Mai excitedly said: “Right
after the trip, I will share
the images and clips
recorded during this
journey. The pristine and
majestic scenery of Sapa
combined with its unique
cultural identity will
certainly attract the
attention of readers.”
As for journalist Ho Sy Luc,
although he has been to Lao
Cai many times, this trip
still brought him many
surprises. "I see that the
number of tourists coming to
Sapa is higher now, but the
work of preserving and
conserving the natural
landscape is still being
done well. I went to the Cat
Cat community tourism site
and was impressed by the
wooden steps that were
simply designed for tourists
to walk, both convenient and
minimizing the impact on
nature. The waterfalls,
flowers, and ornamental
plants are cleverly
preserved. I see that Sapa
is moving towards the image
of green tourism and
sustainable development,"
said journalist Ho Sy Luc.
Luc also said: During this
trip, I recorded many images
and had the opportunity to
meet tourism managers,
representatives of
accommodation facilities and
destinations. As someone
interested in topics such as
ecotourism, environmental
protection, and preservation
of ethnic cultures, this
will be valuable material
for me to write many
in-depth articles in the
future.
Within the framework of the
Lao Cai International
Tourism Fair 2025, the
Provincial Tourism
Information and Promotion
Center (Department of
Culture, Sports and Tourism)
organized a survey program
for the press delegation in
Sapa town with the
participation of 20 press
agencies inside and outside
the province. The delegation
surveyed many typical
tourist destinations such as
Lan Rung brocade craft
village cluster, Cat Cat
community tourism site,
Hotel de la Coupole, Sapa
Jade Hill, Topas Ecolodge.
At each destination, in
addition to the experience,
reporters and journalists
also directly discussed with
representatives of tourist
establishments about the
orientation of developing
green and sustainable
tourism; learning about
issues related to protecting
the ecological environment,
applying renewable energy in
operations; the role of the
community in tourism
activities, especially the
use of local labor to
improve service quality and
create sustainable
livelihoods for people.
At the Lan Rung brocade
craft village cluster and
the Cat Cat community
tourism site, reporters and
journalists had the
opportunity to talk with
artisans to understand their
efforts to preserve
indigenous cultural values
in the context of rapidly
developing tourism. Many
reporters were interested
and excited to listen to
people sharing their
traditional embroidery and
weaving techniques. Vo Van
Tai, Director of Lan Rung
said: “Through this survey
trip, I hope that
journalists and reporters
will further spread the
image of traditional brocade
made by the hands of ethnic
minorities, bringing the
products closer to domestic
and international tourists.
That is also a way to
preserve culture, increase
the value of local products
and create long-term
livelihoods for people in
the highlands”.
In the context of global
tourism shifting strongly
towards sustainability, the
role of the media is not
only to promote
destinations, but also to
contribute to shaping
awareness and changing
tourists' behavior. The
media becomes an important
bridge to help convey the
message of a Sapa that is
not only beautiful, but also
green, humane and
responsible. Images of
wooden stairs, streams that
still retain their wild
beauty, or stories about
ethnic artisans embroidering
brocade at the Lan Rung
brocade village cluster...
when honestly and vividly
reported by the press will
not only touch the emotions
of readers, but also create
social consensus, helping
tourists choose destinations
more responsibly.
In the tourism development
strategy of Lao Cai
province, the tourism
industry clearly identifies
the role of the media in
promotion, destination image
building and brand
development.
Tran Son Binh, Deputy
Director of the Department
of Culture, Sports and
Tourism said: “We attach
great importance to
communication work, because
only with the support of the
press, will Lao Cai
destinations have the
opportunity to reach closer
to the people and tourists.
Through press activities
within the framework of the
Lao Cai International
Tourism Fair 2025, we hope
that the image of Lao Cai
destination and its unique
tourism products will spread
more widely.”
This presstrip is not only
an opportunity to
experience, film or write
articles, but also a journey
of connection, companionship
and development between
journalists and tourism
workers. Through the media,
the cultural values, nature
and people of Lao Cai
continue to shine,
contributing to enhancing
the local tourism brand on
the journey of integration
and sustainable development.
Source:
https://privatesapatours.com/news/presstrip-creates-opportunities-to-promote-lao-cai-tourism.php |
