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According to data
recently released by the
online travel platform
Agoda, Sapa (Lao Cai) has
become the fastest-growing
destination in Asia in 2025,
based on international
tourist bookings in the
first 11 months of the year
compared to the same period
in 2024.
Sapa tour
Thanks to its outstanding
growth, Sapa has climbed 15
places in Agoda's ranking of
the top 100 destinations in
Asia, from position 66 to
51. This achievement helps
the highland town in
Northwest Vietnam surpass a
number of famous
destinations in the region
such as Okayama, Matsuyama,
Takamatsu (Japan) or Bandung
(Indonesia), confirming its
growing appeal to
international tourists.
Notably, Sapa's ranking
increase was significantly
higher than that of the
other destinations in Asia's
fast-growing group, which
only fluctuated between 6
and 13 places. It also had
the strongest increase in
Vietnam's ranking this year.
Besides Sapa, Vietnam has
seven other representatives
in the top 100 leading
destinations in Asia. Among
them, Phu Quoc rose 6
places, Hanoi rose 3 places,
Ho Chi Minh City rose 2
places, Da Nang rose 1
place, Hoi An maintained its
ranking, while Nha Trang
dropped 2 places and Da Lat
dropped 5 places. This data
shows a positive outlook for
Vietnamese tourism in 2025,
but Sapa remains the most
prominent name in terms of
growth.
According to Agoda's
assessment, Sapa scored
highly at the beginning of
the year thanks to its
pleasant, cool highland
climate, majestic natural
landscapes, and diverse
flowering seasons.
Experiences steeped in local
character, such as the
peaceful Ta Van valley
shrouded in early morning
mist, the vibrant Bac Ha
market showcasing the
cultural colors of ethnic
minorities, or the terraced
rice fields during the rainy
and harvest seasons, have
created a special appeal for
international tourists.
Not only is Sapa leading in
growth rate, but in 2025,
Agoda also ranked it among
the top 8 most attractive
mountain and small town
destinations in Asia, making
it the only Vietnamese
representative on this list.
This shows that Sapa
attracts not only tourists
due to its rapidly
increasing number, but also
due to the quality of the
experience and the
increasingly
well-established image of
the destination in the
international market.
In terms of actual results,
in 2025, Sapa welcomed over
4.3 million visitors,
achieving total revenue of
approximately 19,000 billion
VND, exceeding the set plan.
Looking ahead to 2026, the
locality aims to welcome 5
million visitors, achieving
revenue of 31,000 billion
VND, with the goal of
building Sapa into a green,
culturally rich, sustainably
developed, smart, and
internationally-recognized
tourist city.
Experts believe that Sapa's
success in Agoda's rankings
reflects the growing trend
among international tourists
favoring destinations with
natural beauty, local
culture, and sustainable
experiences. With continued
investment in
infrastructure, preservation
of cultural identity, and
improvement of service
quality, Sapa has the
potential to become one of
Asia's leading mountain
tourism icons in the coming
years.
Source:
https://privatesapatours.com/news/sapa-tourism-triumph-from-misty-valleys-to-global-rankings.php |
